By Donna Goodison, CRN

A big push this year is really focusing our educational presentation,’ says Matt Solomon, ID Agent’s vice president of business development. ‘We’re telling partners when we present to them, ‘Take what we’re saying and repeat it — use it for your lunch and learns.’ And we’re also providing them with the marketing materials to do that.’

ID Agent this week unveiled a new guide that walks managed service providers through planning and hosting “lunch and learn” events to generate sales leads and executing follow-up plans.

The “Goal Assist Playbook” features checklists to accomplish starting six weeks prior to an event through tracking returns on investment once it’s over. It includes a worksheet to define the event’s purpose, target audience and presentation basics, and samples for an online landing page, email invitations and follow-up, and social media posts.

Read the full article here.