Trademark

Table of Contents

To Whom does this Trademark Style Guide Apply?
What is the purpose of this Trademark Style Guide?
Proper Trademark Use
Differentiated Use
Use as an Adjective
Altered Use
Use in Combination with Other Marks.
Use of Logos
Use of Notice Symbols
Correct Attribution

To Whom does this Style Guide Apply?

ID AGENT trademarks may not be used without the prior written consent of ID AGENT.  If ID AGENT has signed a separate written agreement which permits you to use certain ID AGENT trademarks (a “License Agreement”), then you must follow this ID AGENT Trademark Style Guide when you use an ID AGENT trademark in accordance with that License Agreement.  Although this document is designed to assist you in implementing your License Agreement with ID AGENT, this document does not grant to you greater rights than may be granted in the License Agreement.

What is the Purpose of this Trademark Style Guide?

The various text and logo trademarks of ID AGENT are among its most valuable assets, and represent the innovation, quality and goodwill which ID AGENT has accumulated over time.  Those marks also serve to differentiate and distinguish those products and services which are officially distributed or otherwise endorsed by ID AGENT from those which are not.  Thus, the purpose of this Trademark Style Guide is to establish clear instructions intended to preserve the value, integrity and consistency of our ID AGENT marks, and the value of ID AGENT goodwill.

Proper Trademark Use

Differentiated Use.  When using an ID AGENT trademark in text format, always differentiate or highlight the mark in relation to other words in the text, such as by formatting it in boldface, italicized or capitalized text.

Use as an AdjectiveAlways use an ID AGENT trademark as a proper adjective immediately followed by a noun or product description.  A trademark must not be used as a verb or noun, or in the possessive or plural forms.  The following are some examples of proper and improper use of ID AGENT trademarks:

Improper Use

Proper Use

ID AGENT is the best [describe type of product or service] available.

The ID AGENT™ [describe type of product or service] is the best [describe type of product or service] available.

We have ID AGENT’d all our customers.

We have rolled out the ID AGENT™ [describe type of product or service] to all our end users.

ID AGENT’s performance is astounding.

Performance of the ID AGENT™ [describe type of product or service] is astounding.

I recommend that you acquire 40 ID AGENTs.

I recommend that you provide ID AGENT [describe type of product or service] to your customer base.

Altered Use.  Do not alter ID AGENT trademarks in any way. For example, never vary the spelling, add hyphens, make one word two, or use a possessive, plural or translated form of any ID AGENT trademark.  Do not abbreviate an ID AGENT trademark to create an acronym, or misspell ID AGENT.

Improper Use

Proper Use

 

ID AGENT products.

 

ID AGENT™ products.

 

ID AGENT-Source consulting services.

 

ID AGENT™ consulting services.

 

XE solution.

 

ID AGENT™ Enterprise solution.

 

Fuente de ID AGENT.

 

ID AGENT

 

XXX [describe type of product or service]

 

ID AGENT™ [describe type of product or service]

Use in Combination with Other MarksNever combine an ID AGENT trademark or logo with the trademark or logo of another person or entity.  For example, if your product is known as “Headstrong,” do not combine your mark with ours to create a product known as the “Headstrong ID AGENT” product.

Use of LogosWhen using an ID AGENT logo, you must never modify the design, add or delete any words, or change any colors. Only the logo art and the exact color scheme provided by ID AGENT may be used. You may, however, adjust the size of the logo, provided you follow these guidelines: (a) the height of the logo must never be less than 0.7 centimeters (a size appropriate for business cards); (b) on products, a logo should not occupy more than 10%, or less than 1%, of the total surface area of any single surface; and (c) size changes must be made on a proportional basis (for example, a 1% increase in logo height is accompanied by a 1% increase in logo width).  AN ID AGENT logo must always be used as a stand-alone icon in accordance with this Trademark Style Guide, without any other third-party logos and/or trademarks combined or associated with it.

Use of Notice Symbols

When using any ID AGENT trademark, you should use a proper trademark notice symbol. Any ID AGENT trademark that has been registered with the United States Patent and Trademark Office (“USPTO”) must bear the ® symbol.  All other ID AGENT trademarks must bear the ™ symbol. These symbols provide notice to third parties of ID AGENT’s rights in its Marks.

ID AGENT word marks must bear the proper trademark notice symbols (® or ™), in the first and most prominent usage of a mark and again in the first appearance of a word mark in the text or body of copy. Notice symbols must always appear with all ID AGENT logos. Wherever possible, trademark notice symbols should be superscripted immediately after all ID AGENT trademarks. Once proper trademark notice symbols are used, and an ID AGENT trademark is correctly attributed to ID AGENT (as further explained below), in permitted materials, it is not ordinarily necessary to mark subsequent appearances of the trademark in the same text.

Correct Attribution

When used by a third party, an ID AGENT trademark must be attributed to ID AGENT with our standard trademark attribution statement. The statement must always be a complete sentence, and ordinarily be placed in a visible place in the material referencing the ID AGENT trademark, e.g., on the copyright page, on the last page of the material, on the bottom of a web page, on a website’s trademark policy page, or on product packaging.  The following attribution statement must be used in all material referencing an ID AGENT trademark:

[ID AGENT trademark] is a trademark (or registered trademark) of ID AGENT, Inc. in the United States and other countries.”

The following are some examples of correct attribution:

“ID AGENT™ is a trademark of ID AGENT in the United States and other countries.”
“The ID AGENT™ logo is a trademark of ID AGENT in the United States and other countries.”