Big Data Big Breach
Your name, the gender of your kids, your interests, your religion and a lot of the things that make you… well YOU, have been exposed. In the last couple of years, the idea of one’s personal information being obtained by hackers has become more than familiar to the general public. If a website you use is compromised, you change your password. If your credit card was skimmed while filling up your car, you get a new card and contact your bank. One’s digital identity is constantly under attack and most of us have come to accept this. This kind of breach can be countered with identity monitoring, good password hygiene and general attentiveness to one’s activity online. The kind of data that the Florida-based marketing firm Exactis has left exposed, sourced from millions of Americans and businesses, is much more… intimate.