As I reflect on the last 2 weeks I spent traveling through New Zealand and Australia for a series of MSP roadshows, one word comes to mind. Grateful.
ID Agent has been in the channel since May 2017 and we’ve grown from a handful of early adopters to over 2000 active MSP Partners today. We first ventured Down Under last summer. Matt Solomon, our VP of Business Development, brought ID Agent to ANZ and had tons of success growing that market quickly. Since then, our Kiwi and Aussie Partners have really hit the ground running selling Dark Web ID and have become huge advocates and friends of the Team.
Our roles in Channel Development are often exhausting, hectic and stressful, but getting to fly across the world and bring this product to a new batch of MSPs makes all the flight delays, early mornings and late nights, and the inevitable jet lag totally worth it! Dark Web ID is a best-in- class solution that provides our Partners the ability to educate and inform their clients when employee credentials have been exposed. This actionable data allows our Partners to become trusted advisors who provide valuable insight into employee behavior,
In each of these 5 roadshows with our friends at Datto, I was able to speak to the success stories our Partners share every day and provide educational content they can turn around and present to their prospects. Having the right approach and not just using the data to scare people into buying something is key and we share the “tried and true” messages that have proven to work. In Sydney, Robert Brown even got up on stage with me and shared his own success stories. When I thanked him profusely for the kind words and recommendation, his response was simply, “I just spoke about my experiences. It’s a good product which makes it easy.” This mindset is prevalent throughout New Zealand and Australia, and it really was amazing to see how welcoming, thoughtful and energetic our current (and soon to be) Partners are on that side of the world.
Our small but mighty business development team is on the road every week in various cities presenting and meeting with prospects and current Partners. We love what we do – and love getting to meet our Partners on the road. Whether it’s laughing over a cocktail (pr a kangaroo dinner), strategizing how to use Dark Web data to drive new revenue or just exploring a new city, the MSP community has been nothing short of amazing. Once this jet lag subsides, I can’t wait to hop back on a plane and head to the next city!
Check out our events page to see when we’re heading your way!